The REI Dilemma: Navigating Conflicted Feelings in a Small Town Setting

Is anyone else in Durango feeling conflicted about REI coming to town?

When I first moved to Durango from the bustling city life of Denver years ago, there were certain things I missed dearly – one of them was a large, international airport, and the other was the absence of an REI store. I grew up with an REI and have been a member since high school. I appreciate the store’s values (giving back, promoting equity, protecting the environment) and I have been a loyal shopper, class-attender, co-op reward reaper, and proud credit card holder. My loyalty to the brand was strong.

But soon after I landed here, the local outfitters quickly became my go-to for outdoor apparel and camping gear, fostering a unique and personal relationship that I grew to cherish. Now, with the recent announcement of REI setting up shop in town by 2025, I find myself grappling with conflicting emotions.

The local outfitters in Durango have become more than just stores; they are an integral part of the community, offering personalized service and a curated selection of gear that caters to the unique needs of the region. As I ponder the arrival of REI, a retail giant with a strong and beloved presence, I can't help but question the impact on the local stores I've come to appreciate.

On one hand, the prospect of having an REI in town is undoubtedly exciting. The convenience of having a vast array of outdoor gear under one roof, coupled with REI's reputation for quality and expertise (and return policy), is a tempting proposition. However, this excitement is tinged with concern for the local outfitters that have been a source of community connection and support.

Can I divide my resources between the global giant and the local gems that have become a part of my Durango experience? It's a dilemma many in small towns face when national chains encroach upon local businesses. While the allure of REI's extensive inventory and nationwide reach is undeniable, I am mindful of the potential impact on the unique character, identity, and income of the local outfitters that have added a special touch to my outdoor adventures.

Will the local stores survive the competition from this well-established and beloved brand? It's a question that resonates not only with me but with the entire community that values the charm and individuality of Durango's local businesses. The prospect of increased competition might drive the local stores to adapt, innovate, and enhance their offerings. On the other hand, the scale and resources of a corporate giant like REI pose a formidable challenge. All in all, competition is a natural part of the market and can be beneficial for consumers.

As I navigate this conflicted state, I am reminded of the importance of community support. Local businesses are the heartbeat of a town, contributing to its unique character and fostering a sense of belonging. While the arrival of REI brings exciting opportunities, I hope Durango's residents will continue to champion and support the local outfitters that have been an integral part of our outdoor pursuits. Or at least start at the local stores before moving on to the larger store?

In the end, the success of both REI and the local stores hinges on the choices we, as a community, make. Perhaps this impending change can be an opportunity for collaboration, adaptation, and a reinvigorated commitment to preserving the essence of Durango's outdoor culture. Only time will tell how this unfolding story shapes the town's retail landscape and, more importantly, the spirit of its community.

Good luck to anyone else fighting all the feelings!